Paramount+ / Collection Tile

As we expanded our content strategy and offerings at Paramount+, we were in need of a cross-platform way to highlight collections and brands. I was tasked with creating a scalable solution that allows users to access collection-level pages, without making significant changes to brand IP or infrastructure. The end result was a tile that consumes the same space as a standard content tile, but acts as a CTA, while being easily distinguishable visually.

To date, this component has been a huge driver in content discovery, across our TV experience, mobile app, and web.